The role of the nation brand value in increase the competitiveness in terms of macro marketing

Today, the phenomenon of competition has now risen above the level of business and has transitioned to a macro dimension between countries. Now, countries are in a race where macro marketing strategies are used intensively in order to be at the top of the rankings, where criteria such as their global competitiveness, brand values and economic development levels are taken into consideration. Countries develop a strategy for the sub-headings within the specified criteria in order to be in the top rankings and take part in the aim of strengthening their weaknesses. In a subject discussed in this subject, this is the idea that national brand value, global competitiveness and economic development activities affect each other. According to this idea, an increase in the nation brand value or its sub-variables is expected to have a positive effect on the global competitiveness and the level of economic development. With this in mind, the aim of this research is to analyze the relationship between nation brand value, global competitiveness index and economic development within the framework of macro marketing.