Bursa in the process of becoming a brand city: A research on the perception of Bursa in Turkey

The aim of the research is to examine the perception of Bursa as a brand city in Turkey. Within the scope of the research, it was assumed that ¼ of the 81 provinces would represent Turkey. A survey was conducted with 1540 people in 12 provinces, 1540 people will represent the universe of Turkey. In the determination of 12 provinces, 1 province was selected from each region within the scope of classification according to NUTS in Turkey. A questionnaire form was used to collect data. Data were collected within the scope of the questionnaire form. Data analysis was done in SPSS 21 package program. Descriptive statistics were used to analyze the data. When the answers given by the participants are examined in general, it is possible to say that there is a positive brand perception towards Bursa. Bursa was identified as a province with high brand value by participants living in different provinces of Turkey. Bursa's features such as its historical beauties, greenery and food are among the factors that support the brand perception of people living in other provinces.