Anthropomorphism strategies in brands and effects on consumer attitudes: Application of an advertising message
2018
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Advisor: Doç. Dr. Ulun Akturan
Abstract (EN)
Brand strategies are the greatest helpers of marketers in determining the way companies need to start branding and branding activities. Anthropomorphism strategy has recently been one of the most commonly used methods of promotional activities, especially in advertisements. The subject of this work is identifying the advantages of the use of this strategy and to examining the effects of the application of this strategy on consumer attitudes.
Author
Dr. Merve Çıkrıkçıoğlu
Institution
How to Cite
Merve Çıkrıkçıoğlu (Master Thesis). Anthropomorphism strategies in brands and effects on consumer attitudes: Application of an advertising message, 2018, Galatasaray University.
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