The number of brand followers in social media and the effect of content to the brand value

With the development and widespread use of technology, the rate of internet usage is increasing rapidly today. New communication technologies offer people the opportunity to share and discuss their ideas and information. These virtual platforms that enter our lives as social media are important social areas, they bring together many different people and provide mutual communication. The studies show that people spend more and more time in these platforms, meet their needs here and establish a new world for themselves. Today, social media offers tremendous opportunities in terms of brand marketing strategies. Companies that want to use these opportunities perform their marketing activities through social media. In the theoretical part of this research, Social Media, Social Media Marketing, Types of Social Media, Brand Awareness and Brand Value are explained in detail. In the application and analysis part, Turkey's The Most Valuable 100 Brands Annual Survey 2017 has been included. Also, Instagram followers number of these brands and common contents were determined.Data were analyzed by EViews statistical program in the study. After the analysis, the effect of the brand value ranking on the Instagram usage data was surmised among the brands used in the research. Key Words: Social Media, Marketing in Social Media, Content Marketing, Brand Awareness, Brand Value.