Media economy and economic analysis of press market in Turkey

Media, which has a great importance in production of information and dissemination of it to the society, which increased its effectiveness with the effect of the rapid technological developments, with its impact on society as well as its important place in economy, has been the subject on this paper.From the Neoliberal policies which had started to apply in 1980?s, media markets in our country as well as the media markets in the world had been affected , changes took place in media ownership structure and in the nature of investment capital, as a result of this media concentration trends have emerged.In this study, media sector?s economic structure has been examined, by examining the press revenue and expenditure structure under the media economics, concentration in press has been analyzed and by examing the structure of Turkey?s major groups whose activitity is media from many activities,their underestimated shares in the media market were put forward.