A research on customer demand and experience in Michelinrestaurants

The basic need of people is nutrition and parallel to this, food and beverage businesses are gaining importance. Food and beverage establishments have a history as old as people's nutritional needs. But these businesses have been shaped according to the changing needs of people since their existence. Initially, only businesses trying to meet their food and beverage needs have undergone constant change and development as a result of ensuring competitiveness and changing demands of customers. Although there are many criteria regarding the classification of restaurants in the literature, there are generally accepted restaurant rating systems in the world. One of the restaurant rating systems accepted by the countries of the world is the Michelin Guide. This guide gives good restaurants that meet certain standards, a symbol that qualifies as stars. Being a Michelin star restaurant in gastronomy is very important in terms of prestige. On the other hand, having a star means that the taste and ambience of the restaurants are certified, thus becoming a factor that significantly affects the customer potential. Based on this framework, literature studies were conducted on the Michelin Guide, which has an important effect in the world of gastronomy. After the literature review, interviewed wit Michelin star restaurants and same restaurants customers' comments from Tripadvisor were evaluated with qualitative data analysis.