Accounting based performance evaluation: The comparison of sector and group business results

In todays global competition environment, measuring and evaluation of the performances of businesses is an efficient tool for being succesful, increasing their power of competition and preventing their market shares. An efficient performance measurement and evaluation system brings a dynamic structure to the business. It is necessary to perform the performance measurement evaluation carefully and regularly.The financial and non-financial performance measures are used for measuring the business performance. The businesses need to take both of the sides into consideration and need to consider all factors in evaluation of performance.At the study firstly, the conceptual framework on performance, performance evaluation, performance management, performance evaluation measures are exhibited. Afterwards, the nonfinancial performance evaluation measures are sorted and it is tried to examine the criticisms on that measures.Third part of the study, appropriate for the purpose of the study, accounting based financial evaluation tools are taken into consideration deeply under the headings of Economic Value Added, Market Value Added, Residual Income, Return on Assets, Net Present Value, Internal Rate of Return, Discounted Cash Flow, Cash Flow Return On Investment and Financial Ratios. In this context, the last part of the study, the financial performances of 15 cement businesses that trades in ISE and 5 businesses under Yaşar Holding are tried to be measured by using TOPSIS method and are subject to sorting by using that method.