Determination of strategies for the development of sports tourism in Muş

In recent years, sports tourism, which is included in the tourism industry, contributes both to the economy and to increasing the recognition of countries. Especially developed countries such as the United States and European Countries are taking their share of this cake, which is growing with their investments in the sports tourism sector. Due to the fact that there are four seasons in our country, geographical and climatic conditions are favorable, it is one of the rare countries suitable for summer and winter sports tourism. Despite this, it seems that the potential of sports tourism has not been adequately evaluated. In order to get its share of the pie in the tourism sector, it is extremely important that it creates new sports tourism destination areas.Therefore, the research aims to determine the strategies for the development of sports tourism in Muş province. The data obtained were collected from face-to-face interviews with 24 people, including managers, coaches, academicians, business owners, activists, travel agency representatives, some sports provincial representatives, in some public and private institutions associated with the sports tourism sector located in Muş province. In this research, SWOT analysis method, which is one of the status determination matrices, was used to determine the strategies of Muş for the potential of sports tourism in accordance with the opinions of the participants. In this method, strengths and weaknesses, opportunities and threats related to sports tourism in Muş were determined. According to the opinions of the participants, it was determined that the sports tourism potential of Muş is high in summer tourism; mountaineering, paragliding and wrestling sports, and in winter tourism; ski sports. According to the results of the SWOT analysis of Mus sport tourism, geographical location, more than the young population, geopolitical location, ease of Transportation date values and creating strengths, weaknesses, lack of investments, climatic conditions, economic conditions, people's unconscious, and the sport is not the lack of organisation of promotional and advertising activities. As opportunities; transportation facilities are developed, landform, the young population is more than nature to be a copper, geopolitical position of the stream to the availability emphasized as threats; insufficient tesislesmen unfavorable climatic conditions for people to be to be unconscious, lack of promotional activities, has highlighted the negative impact of global warming.