Master'sOpen Access

The level of burnout employees who work in client relationship department: a research which made in a bank's employee

2007
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Advisor: Doç.dr. Rana Özen Kutanis

Abstract (EN)

The aim of this work is to imply burnout level of employees who work in client relationship department and what kind of things effect this burnout. In the first part of this work, burnout concept, factors that affect burnout, indication burnout stage, basic models of burnout, burnout result in personel and foundationaly, methot of struggling burnout, research that has been done before about burnout are told. In the second part, concept of a bank, development of banking in the world and Turkey, seatures and marketing of banking service, quality in banking service, and the way which can improve the quality, concept of individual banking, customer relationship department in bank and their duties are handled. In the third part ?Maslach burnout invantory? and personel information fund which consists 20 questions and burnout level of employees are resarched. This resarch is done with the employees who work in customer relationship department in a bank in mediterian region department. According to this, employees? burnout level is normal in emotional exhaustion, in depersonalization and in personel accomplishment minimum level of employees. Even maried or single, having a child, edudation level, social life, working hour in a week, choosing banking volunteerely, finding banking appropriate to themselves, satisfaction in job life, appreciating by the boss, relationship between other workers are the factors that effect burnout level. On the other hand, sex, age, having a holiday, arrival to the job and working years don't make any difference in burnout level. Personel and bank?s effort are very impotant for struggle with burnout. It has to be accepted the problem?s presence and it is importance for struggling of burnout, then factors have to be implied and disposition have to be handled. Organizational techiniques are more consistent then individual struggling techinique. Key Words: Burnout, Maslach, Customer Relationship Department, Banking Sevice Marketing

Author

Dr. Melike Bihter Uysal

How to Cite

Melike Bihter Uysal (Master Thesis). The level of burnout employees who work in client relationship department: a research which made in a bank's employee, 2007, Sakarya University.

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