The effect of interactive applications on the intention to visit again in the museum experience: The case of Şanlıurfa Archaeology Museum and Gobeklitepe ruins

It has become an inseparable part of life with technology enters every aspect of our lives. Museums that want to meet with technology that enters all areas of life need to be redesigned. It is extremely important for museums that shape society to establish relationships with individuals, to protect common cultural values and to transfer these values to future generations. In this context, museums that want to integrate with technology should be open to new developments in order to realize their mission. One of the most important methods that create interaction among visitors in touristic destinations is the use of interactive applications and communication tools. These technological innovations have changed the perspective of museums and similar touristic areas. The aim of this study is to determine whether the experiences of visitors at Şanlıurfa Archeology Museum and Göbeklitepe Ruins have an impact on interactive practices and their intention to visit again; At the same time, it is to investigate whether the ambiance has a regulatory role in this process. In addition, it has been investigated whether there is a difference between the Şanlıurfa Archeology Museum and Göbeklitepe Ruins in terms of interactive applications, visitor experience, ambiance and revisit intention. With the convenience sampling technique, the questionnaire forms were applied to a total of 608 visitors in two touristic destinations. The hypotheses of the research were tested with SPPS Process Macro 3.3 and SPSS Statistic 21 programs. As a result, it has been determined that museum experience has an effect on interactive applications and revisit intention. No modulating effect of ambiance has been detected on this model. Significant differences were found between Şanlıurfa Archeology Museum and Göbeklitepe Ruins in terms of museum experience, interactive applications and ambiance dimensions. According to the results of this study, some suggestions were made.