Structured conversion of football in neo-liberal era

Structured conversion of football in neo-liberal era.This study was prepared to research change of football and its actors. Particularly it was studied change of entire the world after 1980?s and its implications for football. In the study which was prepared as a historical qualitative research, appearance ,historical process and industrialization of football is provided chronological. Consepts of liberalism and neoliberalism was researched. Also while football is been advertisement tool in neoliberal era for this reason increase of its economic value and how its actors became different was analyzed. Main assumption of the study is that neoliberal world order influenced and changed the football, according to its own purpose. At the end of the study it was seen that main assumption turn out to be right.Key words: Football, neo-liberalism, game, change, consume tool.