Online employment site content, design and interactivity features in terms of a study on the evaluation: The example of the United States and Turkey

Today, the need for information is easily and quickly met through the internet. The ability to quickly scanand test the reliability of information from several websites leads people to use websites. There presentation of companies, institutions and organizations via the internet is made through their websites. It has increased the importance of websites to provide the target audience independent from time and place and provide feed back. In this way, the way and scope of communication between the target groups of companies and companies has changed. Human Resources Management has also started to carry out its activities in electronic environment. One of the activities carried out in electronic environment is "Electronic Recruitment" (E-Recruitment). E-recruitment can be made through the websites of the institutions as well as through online employment sites that carry out their activities over the internet. Users of online employment sites represent a wide audience. Therefore, the information required by the visitors of the website with different interests is also different. For this reason, various Dynamics should be considered when planning the content, format and interaction of websites. When th ewebsite is taken as a whole together with its content, form and interaction features, it provides advantage to the institution in many ways. In this study, the United States of America (USA) and online employment sites serving in Turkey are analyzed according to their format, content and interactivity features. While determining the online employment sites, the web sites which have the highest number of members and which are mentioned as high as a result of internet brows ingare taken as a sample. The aim of the study is to reveal the similarities and differences between Turkish and US online employment sites that carry out E- recruitment activities. In order to touch on the differentiation between the two countries, the distinctive features of the websites were examined in detail in addition to the criteriade termined in thescope of there search. Due to the differences of the economic and social structure of the these two countries, human resource management function and the understanding also are different. This research is important in terms of revealing different and similar aspects of online employment sites where e-recruitment activities are carried out more.