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A research on the effect of organizational communication on organizational loyalty

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2008
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Abstract (EN)

This work analyses the effect of employees? organizational communication on the organizational loyalty. Employee turnover rate is falling in organizations which maintain the organizational loyalty of workers. Therefore, the organization works with exprienced workers and becomes more powerful against its rivals.Organizations fulfill their affairs without communication is out of question. Employee can only work well within in a good communication. Cooperation is impossible in an organization without coordination. All activity related with communication affect organization directly. Communication helps functions such as planning, organizing, and control come about effectively. Thus, organizations can carry out the missions they have undertaken. As for employer?s point of view; if communication is used in a correctly and effective way, a development in performance and job satisfaction is in question. From this pint of view, by means of effective organization, the depenence of workers to their jobs and the organization they work for increases. In this study, it has been acted out in the way adviced above. In this application, organizational loyalty and the effect of organizational communication to organizational loyalty have been studied and a survey practiced to the employees who work for in Konya branches of a participation bank which serve all over Turkey. It has been evaluated by means of SPSS 15 For Windows programme.

Author

Bahadır Akbaş

How to Cite

Bahadır Akbaş (Master Thesis). A research on the effect of organizational communication on organizational loyalty, 2008, Afyon Kocatepe University, İşletme Bölümü.

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