A research to define hotel managers' views on public relations activities

Hotel businesses can be defined as businesses that have a wide working and procurement perspective with a large number of subgroups in the form of economic departments that ensure the production and marketing of products and services that meet travel and accommodation needs and other related requirements. While the aforementioned departments are very important for hotel businesses, the phenomenon of public relations, which has made its presence felt recently, has started to take an important place in hotel businesses. In this framework, public relations activities have become more important for businesses following the spread of tourism and hotel businesses. In terms of tourism sector, it is seen that hotel enterprises have an important place. In terms of customer base, it is of utmost importance to create and maintain a positive image for hotel businesses operating at both national and international levels. Like all other businesses, hotel businesses interact with local and foreign tourists, who form their customers, and other stakeholders, and engage in public relations activities in order to create a positive impression of their attitudes and behaviors by affecting all stakeholders. In this study, it is aimed to reveal the opinions of managers of hotel operators operating in Sakarya on public relations activities. Frequency analysis was used to analyze the data obtained in this research.