Public relations in hotel operations and innovative model suggestions

Tourism establishments are enterprises with a large working area that accommodate several sub-units as economic units that produce and market goods and services that are needed to meet travel and accommodation needs and other related needs caused by temporary displacement movements. While each of these units is important for tourism businesses, the fact that in recent years there have been frequent references to their existence has begun to take its place in tourism businesses. Bi-directional tourism activities are tasked with introducing the country outside and making charm for those who want to vacation in other places, and to ensure that they are satisfied with the choices of future tourists, so that they are in close communication with public relations studies. Public Relations activities are the whole of activities that have important functions in the development and development of the tourism phenomenon, and although there are many different opinions on the concept of public relations and its field of activity, this concept which is essential is more important than tourism. This social consciousness has not been given due importance to public relations activities in tourism enterprises, which are often overlooked in hotel business and public relations have been regarded only as part of sales promotion, marketing and promotion activities in tourism enterprises. Purpose of the research; to determine the importance of public relations practices and the importance of these applications and to present an innovative model proposal for the application of public relations in tourism enterprises. As a research method, the general screening model was used from the quantitative research models that are appropriate for the research purpose and scope and it was aimed to collect the data by the questionnaire method in which there are 40 questions composed of 5 sections on the 5-Likert Scale, which are created by hotel management employees in tourism enterprises. The SPSS 18 program was used for the evaluation of the collected data. Independent Sample (T) Test and One Way Variance Analysis (ANOVA) method was used on the demographic characteristics of the data obtained by Factor Analysis for variables.