Master'sOpen Access

An exemplary customer relationship management model in automated fuel sales system

2024
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Advisor: Prof. Dr. İkram Daştan

Abstract (EN)

The purpose of this study is to examine the customer relationship management software prepared by a fuel business engaged in automated fuel sales system distribution for its own operations. Within this framework, the subject has been addressed on a real application scale. To achieve this purpose, the study sequentially explores service businesses, automated sales systems, and customer relationship management systems. In the final section, an exemplary customer relationship management model and the associated software of a business involved in automated fuel sales are analyzed. Keywords: Fuel Business, Automated Sales System, Service Business, Customer Relationship Management, Customer Relationship Management Software.

Author

Dr. Ümit Yaşar

Institution

How to Cite

Ümit Yaşar (Master Thesis). An exemplary customer relationship management model in automated fuel sales system, 2024, Yalova University.

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