Determining the most appropriate open innovation model for the automotive industry: A multi-criteria decision making approach

In this study, it is aimed to determine the most suitable open innovation model for the automotive industry. Multi Criteria Decision Making (MCDM) approaches were utilized to solve the open innovation model selection problem. According to the proposed approach, the weights of the criteria determined paralell with the studies in the relevant literature were determined by AHP method, and then the alternatives were listed by the VIKOR technique. As a result of the study, the most important open innovation model selection criteria are determined as access to new markets (0.134), cost reduction (0.129) and education and incentive policies (0.119), respectively. Also, the most suitable open innovation model for the automotive industry is coupled.