An overview of best order fulfilment strategies in supply chain

The present research aims at investigating the best order fulfilment option for online businesses in Istanbul Turkey and metropolis areas. In particularly based on research gaps in extent literature, the present research attempts to narrow the research gaps by hypothesising that seven criteria including costumer satisfaction, material handling, delivery lead time, cost of end product, product availability, inventory costs and cost of capital will significantly influence order fulfilment options. The research employs a quantitive research approach whereby 34 respondents were sampled form a population of online business managers in privet sector in Turkey, using a simple random sampling technique. Employing Expert choice software , the Analytic Hierarchy Process were conducted. The research found that; costumer satisfaction, material handling, delivery lead time, cost of end product, product availability, inventory costs and cost of capital significantly influence order fulfilment options for online businesses in Turkey. It was also found that the best order fulfilment option for online business in Turkey is drop-shipping method. Several implications from this research were discussed. In particular online business mangers, corporate leaders as well as government leaders and officials may use the findings of this research to justify the efforts in designing performance improvement interventions so that business lost in online platforms will be monitored and further enhanced among e-tailors in Turkey. Several other implications were further discussed.