Impacts of marketing activities on sub-cultural differences and sample application of Kalecik-Çamlidere districts

Today's businesses which are increasingly competitive conditions began change with the development and marketing strategies. Businesses marketing activities which are targeted market differ for market division. Therefore, business acts different strategies and decisions for each of the market.For this purpose, businesses develop behavior, attitudes and culture of the target market and even changing. Especially, activity on global basis in the business for each of the market that appeal to the marketing activities produces. Culture and sub-cultural elements are important here. Because the target market shaping according to the marketing activities the behavior and attitudes of sub-cultures.The aim of this study was to evaluate the effect of marketing activities on the sub-culture. In addition, sub-cultural elements are evaluated in relation to marketing activities. Çamlıdere and Kalecik are districts of Ankara. We have been evaluated which is Çamlıdere between Kalecik difference of the sub-culture.In Research food, clothing and furniture / white goods has focused on. For reveal diversity of sub-culture was evaluated with age and education variables of sub-culture. Research within the scope of the districts of Ankara province and Kalecik Çamlıdere residents were included in the study. During the study, 300 units from Çamlıdere County, 300 units from Kalecik County, 600 questionnaires were included in the study. The survey analysis was conducted by using SPSS-15.0 . From analyze the data regression analysis was conducted.?KEY WORDS:1.Marketing,2.Market Analysis,3.Culture,4.Sub-culture