A holistic approach to enhance perceived service quality in professional and technical education services from a marketing perspective

A Holistic Approach to Enhance Perceived Service Quality and Service Quality in Professional and Technical Education Services from a Marketing Perspective'' entitled research was conducted in this study. In the literature review section of the thesis, the following have taken a place, firstly, the vocational and technical education services in secondary education, the vocational and technical education services marketing and technology and then finally the subject of quality in the vocational and technical education services. Within the Turkish Education System, technologically the current and future position of vocational and technical education services in secondary education has been evaluated. The perceived quality in vocational and technical education services is measured by the service quality dimensions of the SERVQUAL model, which is based on the difference between the expectations of technical educational services and the expectations of the students from the technical education receiving education services. Reliability analysis, factor analysis and t test were used in the study. 410 questionnaires answered by the students of four different technical high schools in Bilecik/Center were obtained. The main purpose of this study is to determine the perceived service quality of the students receiving professional and technical education and to determine the relationship between perceived service quality and satisfaction of technical education service. As a result of the study, it is determined that there is a difference between expected and perceived professional and technical education services and there is a positive relationship between professional and technical education services quality and satisfaction of professional education service and it is determined that academic achievement and family guidance were the leading reasons for choosing professional technical education. Key words: education marketing, Professional and technical education, quality in education services, industry 4.0, technology.