Impulse buying behaviour

compulsive Today shopping is not considered as an activity directed towards satisfying human needs, it's also a mean to evaluate spare time and a way to escape from stress. Most consumer thinks that shopping is a life style and is not a rational behaviour and impacts from hedonic emotions. Because of this perceptions, impulse and unplanned behaviour appears on many consumers. In this study, we wanted to examine consumer purchasing behavior, to investigate the impulse buying behavior, and to identify characteristics of those who exhibit impulse buying behavior. As methodology, focus group studies and a questionnaire was utilised in collecting the data used in the study. Keywords: Impulse buying, unplanned buying behavior, hedonism,