The status of cinema in Turkey and audience habits under the influence of popular culture

Within the scope of this thesis, the relationship of popular culture, which is increasingly influencing the masses, with the Turkish cinema industry and its positive and negative effects on the industry are evaluated. While the use of popular culture makes the world a global village, it also directly affects the fields of art, media, literature, music and cinema. A popular trend emerging anywhere in the world can affect the whole world through the use of social media. While a person living in a small town in Turkey can easily be affected by this, on the other hand, a citizen of a country that person has never even heard of can be affected to a similar extent. Therefore, we are faced with a uniformization in terms of production. When the title of the person who produces ceases to be an artist and becomes a celebrity, we are faced with the fact that the producer and the product are emptied in terms of quality and more shallow and similar productions are made. On the other hand, on the other hand, this situation leads to the proliferation of production and thus to the development of the sectors, especially in technical and economic terms, and to the creation of an environment in which the members of the sector who do not make popular production can also develop in this way.