Print media advertorilas and ethical dimensions
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Özet (EN)
One of the most important concerns in the advertising sector is the diversity of the needs and wants of consumers / readers.Due to various developments and changes around the world, readers face lots of advertising messages in a day. In this sense, different advertising strategies appear.This thesis includes print media advertorials which is accepted as a new advertising strategy. In the research section, in-depth and focus group techniques are used and define the perception of print media advertorials by readers are defined. In addition, how they code print media advertorials are analyzed the usage of advertorials in print media around ethical boundaries is discussed on.In the last part, the research results are evaluated and recommendations are made according to the needs and limitations defined by the thesis.
Yazar
Sevilay Ulaş
Kurum
Bu Yayına Nasıl Atıf Yapılır
Sevilay Ulaş (Master Thesis). Print media advertorilas and ethical dimensions, 2009, Yeditepe University.
Anahtar Kelimeler
Lisans
Tüm Hakları Saklıdır
Bu eser belirtilen lisans koşulları altında paylaşılmaktadır.
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