Print media advertorilas and ethical dimensions
Is this your thesis?
This record came from a bulk archive import. If it’s yours, link it to your profile.
Abstract (EN)
One of the most important concerns in the advertising sector is the diversity of the needs and wants of consumers / readers.Due to various developments and changes around the world, readers face lots of advertising messages in a day. In this sense, different advertising strategies appear.This thesis includes print media advertorials which is accepted as a new advertising strategy. In the research section, in-depth and focus group techniques are used and define the perception of print media advertorials by readers are defined. In addition, how they code print media advertorials are analyzed the usage of advertorials in print media around ethical boundaries is discussed on.In the last part, the research results are evaluated and recommendations are made according to the needs and limitations defined by the thesis.
Author
Sevilay Ulaş
Institution
Yeditepe University
Halkla İlişkiler ve Tanıtım Bilim Dalı
How to Cite
Sevilay Ulaş (Master Thesis). Print media advertorilas and ethical dimensions, 2009, Yeditepe University.
License
Tüm Hakları Saklıdır
This work is shared under the specified license terms.
More theses from Yeditepe University
- Studies on cyclodextrin complexation of a poorly water soluble anti-hyperlipidemic drug, tablet formulation and characterization(2021)
- Washington ambassadors in Turkish-US relations (1927-1960)(2023)
- Metamorphosis of female voices: A study of the violation of women in Greek and Roman mythology and feminist rewritings reclaiming the narrative(2022)
- Knowledge distillation with foundation models for image segmentation(2023)
- The relationship between machiavelism, grandiose and vulnerable narcissism, and loneliness among white collar workers(2023)
- Evaluation of drug-drug interaction checkers along clinically relevant adverse drug events in oncology and hematology pediatric patients(2023)