Mobil ticarette hizmet kalitesi

The improvement in mobile technologies and the increase in their usage the mobile commerce became more and more important. The purpose of this study is to evaluate service quality of m-commerce sites. It has been decided to focus on mobile commerce of mobile content sites since they are one of the main fields where m-commerce is intensively used. After compiling significant information from the related literature, a Delphi panel was assembled by selecting a group of experts who has significant knowledge about m-commerce and wireless communication. The panel was requested to indicate the weights of the 12 criteria defined by the literature review and interviews with the field experts. After three separate rounds of the Delphi survey the final values of weights are defined. The field experts then were asked to evaluate seven sites of mobile commerce according to the quality criteria. At the end of the study not only a ranking has been done but also recommendation has given to the m-commerce companies in order to improve their quality performance.