Outsourcing as a competitive strategy tool: A study on the evaluation of outsourcing practices in the service sector

In an era characterized by rapid globalization and changing market dynamics, organizations are constantly seeking strategies to enhance their competitiveness. Outsourcing has emerged as an important tool in this quest, allowing firms to focus on their core competencies while leveraging external expertise and resources. This study examines outsourcing as a competitive strategy tool, with a particular focus on the service sector. The primary objective of this study is to examine outsourcing as a competitive strategy tool with a particular focus on the service sector. The primary objective of this study is to examine outsourcing as a competitive strategy tool with a particular focus on the service sector, where there is a significant difference in opinions on the impact of outsourcing on competitiveness, opinions on the potential risks of outsourcing, opinions on the reasons for outsourcing, and evaluations on the selection of candidates for outsourcing. Another aim of the study is to review the basic aspects of outsourcing as a competitive strategy tool, to list the types of outsourcing, to prepare a strategic outsourcing plan, to specify the outsourcing process, to underline the advantages and disadvantages of outsourcing and to reveal the success or failure of the outsourcing strategy. In the context of this purpose, quantitative research method was used in the research in order to obtain more comprehensive findings about the problem situation, to investigate various aspects of the study and to enable the researcher to have a clearer perspective. Survey design was used as the research design. The research group consists of 499 people who receive outsourcing services in residences in Tokat province. In this study, it was seen that all evaluation areas related to outsourcing showed significant differences. It was determined that there was no significant difference in evaluations of outsourcing according to income level.