Brand strategies in the context of advertising and visual design

With the increase in product diversity, which is a natural result of the intensification of the struggle in the competitive environment in recent years, it is necessary for brands to attract the attention of consumers in the market. With the normalization of consumption perception and it's transformation into daily routine, companies have made a rightful effort to develop strategies in order to direct consumers to themselves. Advertising and visual design, which are effective in the decision process for consumers who spend every moment seeing advertisements and brands in today's internet age, are also an indispensable element for brands. They can reach their target consumers mostly through advertisements. Advertising, which enables brands to communicate with their potential customers in return for a certain price and with the help of mass media, is the most important tool that acts as a bridge between the brand and the consumer. The consumer prefers the product he will prefer in the face of increasing diversity according to the external appearance and design aspect of the product. Considering the importance of the subject, it is clearly seen that the number of sources where advertisement, visual design and brand are explained together is not sufficient. In the context of research, Advertising with concepts and examples, visual design with its conceptual aspect and application areas, and brand concept in the same way, brand strategies are investigated with examples in the light of these three concepts. In addition, this thesis; Due to the lack of resources that examine the concepts of advertising, visual design, brand and brand strategies together, it is aimed to be a helpful resource for researchers who are interested in or researching on this field.