The technological development of applications and creative media in advertising the effects of advertising in Turkey

The technological possibilities for the effective use of creativity in the Advertising industry in Turkey, the investigation of more importance. For this reason, the examination of technological developments in creative media applications formed for the purpose of the thesis. For this purpose, the research questions addressed by the thesis; classic media's effectiveness in a competitive environment? How technology is being used in creative media applications? What are the possibilities which are given to the designers of technology? Interactive ads are driving consumer behavior. Researched current media and creative applications of technology in the advertising field, graphic design aims to provide a resource for students. The area is important for new developments identified during the course of the thesis. While collecting data, conducted interviews with industry professionals in the field of advertising. Advertising provided important contributions, with the people on creative teams of the Agency were surveyed. As a result, especially in Europe, many advertisers that are used by creative media and technology used to integrate applications with each other. Unexpectedly to compare consumers with the brand, attract attention, confuse, and most importantly, are made with the aim to create the emotional bond. Creative media applications and technology integrated studies in Turkey are scarce. But the sector has a structure that is growing. Most technology studies are used in outdoor advertising media in Turkey. Keywords: graphic design, technology, ad.