Visual effects of advertisements

Every reflection in social and physical environment brings a new perception together. By the way every reflection shapes the communication perspective at all.Every moment, when your perception is ready means you're also ready to communicate.Communication is the most inevitable thing in human life.So graphical design is the most important part of the communication. In visual designs there are kinds of symbols,maps,graphics,diagrams and pictures(illustrations), photos, 3D models, visual signs (stars,points e.t.c),compound and complicated graphics. In visual designs of the advertisements photos, illustrations, colours, typographies and symbols are often prefered as the means of the explanation. One can learn about the outside world by using the sense of seeing. So, visual perceptions have more effect on the behaviour of the individual ,compared to the other senses . Light and colour also have psychological effects. We're always in contact with lots of things in our life time.Everything has got a conclusion in our brain by gathering,relating and categorizing the knowledge itself. By the way everything has got a meaning in our brain. The aim of this research is to focus on how important the right advertising is to convince the consumer to buy a product or use it by the help of visual materials. One should never forget that visual reflections and advertising are always intertwined. Key Words; Visual communication, Design, Advertising, Promotion