Recreational sports service quality in business issuing scale; validity reliability study (Turkish version)

The quality which is an important competitive tool in service sector has gained great importance in all sectors. Sport sector is located within them as well. As it is in other sector , measuring service quality in sport sector, customer perception is thought important . The purpose of this study is to analysis the reliabilty and validity of Turkish version of Recreational Sports Service Quality Scale(SSQRS) which was developed by Yong Jae Ko and Donna L.Pastore (2005) according to sport service customer perception.Universe of the survey in Ankara sports serve as random selected eight large-scale sports centers that benefit from customers, the sample of these businesses regularly services the area of sports and participating as volunteers in the study 131 women (43.1%), 173 men (56.9%) 304 participants constituted. In the study, data collection tool that is used as the scale is divided into two sections. In the first section measured participants' perceptions of service quality consists of 49 items and 11 sub-dimensions. Participants were asked to respond to each item using a 7-point Likert-type scale ranging from. "I never agree? (1)' to ?I Completely Agree? (7). In the second part of the demographic characteristics of participants for 9 items were included. SPSS 16.00 package statistical program was used for statistical analysis.Principle Component Factor Analysis with Varimax Rotation for testing factor structure of the Turkish version of Recreational Sports Service Quality Scale-38 supported 10-factor structure and scale the 38 items, 304 participants for explains 73% of variance. In the first part the results of factor analysis according to the original 49-item the scale 11 items (4, 7, 12, 22, 23, 29, 37, 38, 40, 41 and 46) which were loaded below .40 eliminated from the Turkish version. An extracted substance generated from Turkish scale consists of 38 items and 10 sub-dimensions. To test the reliability of scale, Cronbah?s Alpha internal consistency coefficient was calculated scale itmes internal consistency coefficient for the 304 recreational sport service participants was found .72 (operating time) and .91 (design) scale internal consistency reliability coefficients were examined to be over acceptable limits.As a result, Turkish version of -Recreational Sports Services Quality Scale-38 is reliable and valid to measure sport service quality.Key words: Recreational, Sport services, Quality