Augustus period artistic propaganda in the city of Rome

Throughout historical ages, emperors, kings and leaders have used propaganda instruments to increase their political power. Ideological concepts that can penetrate the majority of the public have determined the content of the art of propaganda. Historical heroes, religious concepts, a successful leader figure were placed on the basis of the propaganda art, and the ruler and its ideology served by the propaganda were tried to be exalted. Today, propaganda can reach large masses very quickly thanks to media and information networks. The mass media used in ancient times were architectural works, sculptures, literary works and coins. The works of art, which were designed in such a way that a large part of the public could see and be impressed, provided that ideological propaganda was within sight. Augustus laid the groundwork of his ideological propaganda in the city of Rome. Augustus planned his propaganda, which he shaped around historical legends and religious concepts, with all the details. Augustus used works of art as a tool to spread his cult program and gain acceptance. While implementing this program, he took slow and firm steps so that people do not hesitate and approach it with confidence. The propaganda created during the Augustus period was so effective that the footsteps of Augustus were tried to be followed in the Roman Imperial Period and later. Just as we need to look at the city of Rome to understand the propaganda of Augustus, the key to the door that opens to the Roman Imperial Period and beyond is in the hands of Augustus. Keywords: Augustus, Artistic Propaganda, Rome, Roman Imperial Period