Formation of trademark in health sector and effect of trademark on hospital selection

In-the thesis study titled ?Formation of Trademark in Health Sector and Effect of Trademark on Hospital Selection? , the meaning acquired by the concept of trademark, arising with various dimensions, as the special name of any product or service, and its intangible values beyond being a trace, an identity have been emphasized as well, and trademark, protected by law also, is today the guardian of competition on the basis of sectors as well.Like in all sectors, the biggest factor that determines preferableness is our intellectual and emotional acquisition. Our experiences, those we hear, our age, education, income, whole social and economic factors play a role in trademark preference.How and in what time does trademark form, what are the elements, effects and handicaps of this formation? Whole these require a detailed planning. Each step of all phases constitutes the positioning and permanence of the trademark.In the study, firstly the concept of trademark has been examined with a general perspective and all concept that trademark relies on have been scrutinized. Upon formation of the trademark, protection thereof against competition by having it registered and furthermore, importance of the trademark for advertisements and promotions are mentioned.The phases of creating and developing trademark, which are long and detailed processes, have been assessed in the study and the factors aimed at following ?up trademark development after this process have been scrutinized.The difficulties of this phase experienced for becoming a trademark, resulting from its characteristics based on both the sector and the definitional aspects of the trademark have been observed as well.In the research section of the study; analyses have been made aimed at the concept of trademark in health sector and the perception of the aspects of trademark concept, and the findings related to view of the concept of trademark together with participants with different groups of profession, age and level of income and assessment of the importance of trademark have been reviewed.