Social media marketing in the healthcare industry (Case study of private hospitals in Kagithane district)

Today, the use of social media has become an indispensable element of our lives. The widespread use of social media has also attracted the attention of advertising and marketing companies. For this reason, social media marketing technique was recommended to the companies offering products and services. This study attempts to reveal how social media marketing is perceived by patients in the health sector. People living in the world benefit from the benefits of social media in light of technological developments. Social media is used not only by individuals but also by companies and institutions. Firms have seen the opportunity to turn this convenience provided by social media into a marketing method. As a result, it was found that the use of social media is 93% in this study. It can be said that marketing in the health sector through social media is a correct marketing technique. It may be suggested that institutions and organizations serving in the health sector should choose the marketing path through social media. Key Words: Health, Social Media, Marketing