In health tourism marketing social media tools with multi-criteria decision-making methods evaluation

Today, countries are turning to alternative tourism types due to the destructive and corrosive effect of mass tourism. Various factors in the global market affect consumer preferences and shape their demands. This situation leads countries to seek alternative tourism types. While developed countries tend to focus more on sports tourism, the rising value for developing countries stands out as health tourism. The high costs of healthcare services in developed countries, waiting times and insurance not hosting many health services direct consumers to outsource. As a result of the developing technology and information age of developing countries, it makes a difference with its service delivery in European standards, qualified personnel training and most importantly, price advantage. Information sharing and transparency, which play an active role in purchasing behavior, inform people on the web with the support of country policies and find answers to all questions about health institutions and doctors on digital platforms. Especially in health tourism services, relational marketing plays a key role and consumers seek answers to their questions firsthand. The sensitive and complex structure of the health sector informs and raises the awareness of consumers on the axis of relational marketing. Within the scope of this study, health tourism consumers will evaluate within the scope of relational marketing practices and their preferences will be analyzed.