Sanal ortak yaratım ortamlarında temel model ile rol-tabanlı modelin karşılaştırılması: Sağlık sektöründeki yenilikler

Intense competition and technological advances lead companies to adopt open business models and cooperate with consumers to accelerate their innovation processes. Although this cooperation can lead to favorable results, some open innovation initiatives fail due to poor management of the co-creation process. This study aims to explore the inputs of a successful co-innovation platform and examine which instruments will yield valuable contributions and high motivation for all partners in the long run. A multi-method study was conducted including a web-based experiment with 406 participants generating and evaluating ideas in the context of healthcare innovations and a survey capturing perceived benefits, overall experience, and future intention to participate. The results demonstrate that domain knowledge is an indication of contribution quality and innovativeness is an indication of contribution quantity. Although task differentiation improves hedonic and cognitive benefits, overall experience, and future intention to participate, task limitations on idea generation have a negative impact on social and personal benefits. This study provides insights into the impact of customized task design on the performance of co-innovation platforms from company and consumer perspectives and provides a guide for managers to build better consumer empowerment strategies in open innovation projects.