Corporate social responsibility approach of businesses
2024
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Advisor: Doç. Dr. Tuğçe Boran
Abstract (EN)
Thanks to technological developments, businesses use corporate websites as a public relations tool. In this way, they can communicate quickly with their global stakeholders by eliminating space and time constraints on their websites. Shares made within the scope of products produced and technologies used are a means of communication for businesses. Therefore, at this point, the positive news, promotional activities, etc. shared by institutions on their websites. activities gain importance in their communication with their stakeholders. Products and technological developments developed for the need for protection and defense in Turkey increase the importance of defense industry sector companies. It is seen that stakeholders in the defense industry use corporate websites to communicate globally. Beyond global studies, the products produced and technological developments add importance to national studies in the defense industry sector. Starting from this point, in the study, corporate social responsibility practices on the websites of companies in the defense industry were examined in order to investigate corporate social responsibility practices other than the economic responsibilities of institutions. Within the scope of determining the companies, "Defence News" magazine "Top 100" list 2022 ranking data was taken as basis, and it was seen that the data of the Turkish Exporters Association was also in the same direction. The determined companies are Aselsan A.Ş. and Turkish Aerospace Industries Inc. It is seen as (TAI). The content analysis method was used in the study and was subjected to a categorical analysis. It was examined on websites within the scope of corporate social responsibility categories determined by the Turkish Public Relations Association. Based on the determined categories, an inquiry was made regarding the communication methods of the posts. As a result of the study, it was seen that both companies included corporate social responsibility activities on their websites. In terms of corporate social responsibility, the categories that companies share most and the way they are communicated were determined as a result of a categorical analysis.
Author
Dr. Bilge Nur Altay
Institution
How to Cite
Bilge Nur Altay (Master Thesis). Corporate social responsibility approach of businesses, 2024, Sakarya University.
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