Election campaigns: evaluation of the political party campaigns in the 2015 deputy election from the marketing perspective

The aim of this study is to uncover effectiveness of The election campaign's which made in 2015 on voters. The reasons behind the success or failure of the parties were evaluated from a marketing perspective. In the light of the data obtained, marketing-oriented solutions were proposed to the parties about the obstacles, problems and mistakes they faced in the election campaigns. In the scope of the research; Malatya province's main mass units, "arrangement in terms of geographic location and the main mass of the equal level of one or more of the samples selected randomly and selected one of the selected sub-regional sampling method based on the sampling method based on the area of the sampling method" used. In this research, which aims to evaluate the election campaigns from the marketing perspective, the 2015 Election Campaigns Evaluation from the Marketing Perspective Survey was used to collect data. The data analysis results of the study can be listed as follows: • Voters from different age groups have similar loyalty levels to the party they vote for, • The level of loyalty of male and female voters to the party they vote for is similar, • Single and married voters have similar loyalty to the party they vote for, • It can be said that the most effective element of the election campaign is the party leader. Selection of music in the election campaign in accordance with new trends, fine adjustment of the selection difficulty of the means of selection, overwhelming with various noise pollution, and the reality of the promises made can be suggested. Key Words: Election Campaigns, Marketing, Perspective, Malatya.