Examination of factors affecting the loyalty of voters

In this research titled ?The Examination of The Factors Affecting The Loyalty of Voters? the voter?s behavior was investigated on the basis of consumer behavior. Key factors that affect and determine the behavior of the voter were identified and their influence on the voters was emphasized. The main objective of the research is to evaluate the commitment of voters, in terms of the factors of the voters?. With in this context a survey which was about to find out the commitment of the voters? was applied to the 401 who voted before. This research consists of three parts, formed in theory and practice. There are theoretic information in the first two parts. The effects of the elements which influence on the voters? behaviours upon the formation of the voters? commitments have been tested in the third part. As a result the literature review and analyses it has been identified that the level of perceived risk by the voters is the starting point for the rise in voters? loyalty. The rise in the risk perception of voters results in a search for information. As a result of information search the voter starts becoming an opinion leader. Opinion leadership is the key point to determine the loyalty of voters. The rise in the interest level and information search leads the voter to become an opinion leader, which may increase the satisfaction and fidelity of the voter.