Corporate i̇mage of uni̇ons

This research has been carried out to measure the perception of institutioanal images of town representatives of Turkey Education, Teaching and Science Services and Educators Union. In this research, town representatives of all Turkey were sent the online link of questionnaire and their replies were taken back. These replies were analyzed through SPSS program. The study consisted of 3 parts. First part includes the identification of image and institutional image. In the secand part, identification of union and the topic of unionism in Turkey are given. And in the last part, model of research, research goal and subgoals, colecion data techniques and analysis of data are given. When town representatives of unions are considered as managers of unions, It has been noticed that institutional images of unions aren't as high as expected. KEYWORD: Union, Turkish Education-Sen, Education One-Sen, İmage, Corporate İmage