Sergi alanlarında bilgi aktarımı yapılırken qr kodu kullanımının ziyaretçi katılımı üzerindeki etkileri

This thesis investigates the use of QR codes as an information delivery method and its' effects on visitor engagement in exhibition spaces. The study examines the use of QR codes as an information delivery method and its' resulting effects on visitor engagement in terms of visitors' experiences of learning and social interaction. Moreover, the study investigates if young people are more likely to use QR codes in comparison to middle-aged participants. A field experiment that applied the analysis of the timing data and questionnaire was conducted with 63 participants in two different groups at an art gallery. The control group consisted of traditional information labels with an informative text while the experiment group consisted of information labels with a QR code directing visitors to a designed website of artworks' explanations. The results of the study are expected to construct a basis on implementing the QR code technology in exhibition environments to improve visitors' interaction level with exhibited objects.