Investi̇gati̇on of the marketi̇ng and use opportuni̇ti̇es growi̇ng nuts speci̇es i̇n si̇i̇rt regi̇on

This research is based on the kinds of hard-shelled fruits grown in Siirt. Kinds of hard-shelled fruits which form the content of this study topic are; Pistachio (Siirt type), almonds, walnuts, pistacia terebinthus, pistachio khinjuk. This thesis work was conducted through face-to-face interviews with consumers and nut retailers in the city of Siirt. Gayeli the sampling method applied in the surveys of consumers, retailers, full counting method was applied in the questionnaire. The data obtained by the surveys were evaluated in the computer environment and arranged in the form of charts. Examined by Kolmogorov Smirnov test of normal distribution of the sample showing the usual. For variables that did not show normal distribution, Mann-Whitney-u nonparametric test such as the test group has benefited from. Then it was examined whether it showed normal distribution by utilizing SPSS statistical program and evaluated by Swot analysis method. The use of hard-shelled fruits of Siirt ,as raw material for different products has been determined. Apart from this, the elements affecting the preferences of the consumers for the mattering fruits which are offered as nuts for consumption has been revealed. In this respect, in terms of preferences affecting consumer preferences; Consumers' consumption habits, income levels, socio-economic status, and their nut consumption demands have been determined.