Incorporation tendency of political parties

Today, policy, like others, is approached as a market. Using in the policy, the reason, used in the designation of the strategy that is administered in the market on which a company plans the success, has been an assessment roll. Parties, occurred in such a case, are political parties whose ideology becomes indistinct, deindividuated and same. According to themselves, these political parties improve their intelligence of marketing by performing profit and loss (polling and losing votes) analysis. This thesis study, while trying to analyze the increased power of images in policy, with the structured and functional transformation in policy, it chooses Justice and Development Party (AK Party) as a thinking object. This study will focus on to analyze AK Party with the movement of its component such as leader, cadre, party typology, expression. AK Party will be come up as part of the classic components that the other political parties have and discussed. The purpose of being edit of the study like this is to position AK Party with the components of organizational structure, expression and leader and to display incorporation movement in political parties. At that point, in the first part of the study that is formed by three principal parts, it will be tried to explain the professionalized organization constitution. In the second part, considering AK Party?s expression, political marketing in the policy and the study of political communication will be analyzed. In the last part, rather than political party, Recep Tayyip Erdoğan, the leader of party, will be in consideration. In the study, AK Party is defended that all of its voters are not religious and as a typological, it shows ?Catch All Party? characteristic, considers that being organized must be professional, tries to stand in the middle of politics, it establishes relationship with mass by using mass media or leader?s charisma effectively, rather than program or ideology. And so, AK Party is defended as a party that includes marketing, public relations and supporting components like R&D.KEY WORDS: Political Party, Political Party Organization, Political Party Strategy, AK Party, Political Marketing, Political Communication, Business Firm Model of Political Parties.