The effect of tourist motivations related to slow food on revisit intention: A case of Germian Village

The 'Slow Food' movement, which can be translated as a slow eating movement in Turkish, was initiated by Carlo Petrini in 1986 as a reaction to the fast food movement in Italy. This trend, which advocates good, clean and fair, has gathered around the world in a number of supporters, including environmental issues, ecological, health and human exploitation. with up to 80,000 members in 150 countries of the world Slow Food movement in Turkey was met with great interest too. The Cittaslow movement, which can be described as a continuation of the Slow Food movement, is also a manifestation of the cities of the Slow Food philosophy As a result of the fulfillment of Slow Food criteria, the first Slow Food Village title was given to the Germiyan village of Çeşme, İzmir. The number of visitors to this village, where all aspects of the Slow Food philosophy have been applied, is increasing day by day. In this study, the effects of the Slow Food movement on customer satisfaction and repeat intentions of visitors to this region were examined. As a result of the study, it was determined that the effect of Slow Food flow on revisit intention was statistically significant. It was found that the evaluation sub-dimensions of the participants were statistically similar in terms of gender marital status and age, there was a statistically significant difference according to the nationality, education and income level of the participants, and the sub-dimensions were statistically significant and positively related among themselves. Key Words: Slow Food, Cittaslow, Food Motivation, Intention of Revisit