The effect of the social service environment on the restaurant image

While investigating the effect of the service environment on the image in the service sectors, it was observed that the social work environment remained in the background. Since the service sector is a sector based on the human factor, it has become necessary to examine the effect of the human factor (employees, customers, crowd and relationship) on the image. The main purpose of this study is to determine the effect of social service environment on restaurant image. By the survey form prepared for the purpose; data were collected from 392 people who ate in first-class restaurants operating in Eskişehir between 01 June 2021 and 15 November 2021. The obtained data were evaluated with correlation and regression analyzes by means of SPSS 22.0 statistical package program in computer environment. The results show that customers have positive opinions about restaurant employees, customers and the relationships established in the restaurant, do not find the restaurant socially crowded and have positive perceptions of the restaurant's image Since the correlation coefficients between employees, customers and relationship size and restaurant image from social service environment dimensions are found to be positive and meaningful; As long as the participants' perceptions of the social service environment in restaurants are positive, it can be said that the perceptions of restaurant image will increase in a positive way (p<0.01). However, the relationship between social crowd size and restaurant image was not found to be significant (p>0.01). In the research, the effects of the social work environment on the restaurant image were examined by regression analysis. As a result of the analysis; employees, customers and the relationship have been found to affect the restaurant image. In addition, it has been determined that the most important factor affecting the restaurant image is the relationship (customer-employee interaction/relationship). Keywords: Social service environment, image, restaurant