Sosyal medya platformlarını kullanarak yapılan pazarlamanın satın alma niyetine etkisi

According to the increased grow of the internet there has been an emergence of a wide range of social media platforms, where there has been a noticeable increase in user engagement levels to explain their opinions related to previously purchased journey of products or services. The following research seeks to the role of marketing by using social media platforms on the buying intent on a mobile company in the Gaza Strip has been studied. The research uses the descriptive analytical approach to analysis the results between the independent and dependent variables also, the researcher used a questionnaire that was distributed to a simple random sample consisting of (400) customers of a mobile company. The results from the analysis shows a positive effect between variables and ensures that there is a positive effect of marketing using social media platforms on buying intention, and that there is a positive impact of marketing related to company content and user content through social media platforms on buying intention at the level of significance 0.05. The conclusions made from this research recommended the need to increase awareness of importance of social media platforms, especially famous platforms such as Facebook, Instagram and Tik Tok by holding courses for employees of a Jawwal company and introducing them to the best way to use those platforms and the advantages resulting from this usage, and how this reflected in a positive way on the company, in addition to directing and focusing on the company's content through social media platforms to different groups aiming to make sales by motivate buying intention. Anahtar Sozcukler: Sosyal Medya Platformları Sosyal Medya Pazarlaması, Satın alma niyeti.