The Relation of packaging-environment in aspect of social marketing and green marketing (An area research about the effects of packaging material on environmental pollution in Erzurum)

IV ABSTRACT MASTER THESIS THE RELATİON OF PACKAGING-ENVIRONMENT IN ASPECTS OF SOCIAL MARKETING AND GREENMARKETING (AN AREA RESEARCH ABOUT THE EFFECTS OF PACKAGİNG MATERİAL ON ENVIRONMENTAL POLLUTION IN ERZURUM) Bilsen BİLGİLİ Supervisor : Prof.Dr.Uğur GÜLLÜLÜ 2002-PAGE : 89+VII Jury : Prof.Dr.Uğur GÜLLÜLÜ Assoc.Prof.Osman DEMİRDÖ?EN Asst.Prof.Dr.Kerem KARABULUT In this research, it was aimed to determine the opinions of consumers in Erzurum city about the pollutant effects of waste packaging materials on environment, and what are their efforts about this topic?, prefers about packaging material ? expectations from packaging material? and suggestions to prevent environmental pollution caused by packaging materials. The theoretical section of the research was based on secondary data. The data of the applied section were collected by public survey from primary sources. Surveyors were used to collect data and a total of 400 people was surveyed face to face in Erzurum city central district. Evaluation of data was realized by using frequency distributions, average values calculated and khi-square test. End of the evaluation of data, the consumers in Erzurum generally preffered packaged products, aware of the pollutant effects of these materials, and demand collection units/or garbage can for the waste packaging materials.