Social marketing activities and social marketing in non-profit organizations: Manisa Metropolitan Municipality City Council Women Parliament example

Today, social marketing practices, which are seen in social projects and studies that are carried out at the point of solving the problems of individuals and societies, create sustainable positive behavior changes and emerge as an effective and permanent solution method. One of those who carry out of social projects and studies in the interest of individual and society is non-profit organizations. It is now integrating its activities with social marketing applications in order to produce permanent solutions in the face of problems with more effective and successful works in these organization. The aim of this thesis is to study how the non profit organisations adapt their researches rekated to the problems of individuals and socity to their social marketinf applications, whether they are benefitted from these applications and the contribution of these applications to researches. This thesis consist of theory and practice. In theory part, social marketing term and context, underpining the basic of the research, were investigated in detail in terms of non-profit organizations, social marketing in non-profit organizations, and social marketing facilities in other organizations towards women. In the practice part, the data were collected via in depth interview with Manisa Metropolitan Municipality City Council the President of Women Parliament. According to the from information gathered from the meeting, it is discovered that social marketing applications make the researches of non profit organisations more effective and succesful. Each part of the activities social marketing applications are used in general but these applications are not involved enough in activities and there are some inadequences in these applications.