The effects of socio-cultural factors on design and designer

The design, which has become an important part of our lives, be come more and more important in society. Today, it is not only limited to the expression of the individual but also has become a cultural identity of the societies. Therefore, it is obvious that the design cannot be successful if it does not perceive the culture correctly and transfer it to the audience. The aim of this study is; to reveal the effects of socio-cultural factors in the design phase of the individual. The process starting from the birth of the individual; it is shaped by blending with the society that it maintains and the cultural characteristics of the society. The concept of design that emerged with the effect of the human factors differs from individual to individual as well as the differences between societies. This difference in the individual's and society's understanding of design is a reflection of socio-cultural factors. Therefore, it is very important to consider the socio-cultural values of the individual and society in order to understand the language, spirit and depth of the design. Keywords: Design, Socio-cultural, İndividual Features, Social Characteristics, Cultural İdentity