Sports marketing

ABSTRACTHigh life standard occured as a result of growing national income and arrangements thatdecrease the workforce create spare time so people tend the activities that utilize this sparetime.Sports has a broad activity alternatives for every people that has different income. Peopleare interested in sports very much because of its presenting both active participation andparticipation as a viewer.Sports can gather a lot of people at the same time and with its this feature, sports has aprofound impact on people. Sports is not only a hobby but also it?s a passion for people.This profound impact was realized by the commercial companies and they use sports whilemarketing their products so they increase their brand awareness.Companies started using sports as soon as they noticed this reality.Because of company names and logos on sporters uniform, we can not see theuniform.Growing banner?s rent price shows that sports demand reached incredible dimension.Almost every sector wants to benefit from sports. It is possible to see sporters in kebabcooker opening.We have seen sports/sporters in television advertisements too much, also companiessponsor sports programmes on TV so they want to attract viewer?s attention.Marketing by sports is seen the easiest way to create brand awareness and communicatewith consumers.Companies spend a lot of money on sports sponsorship because they are sure that theirinvestment come back. It is the best proof that their growing their market share owing to theirsponsorship.Companies struggle with each other to be able to sponsor international sportsorganizations.Unfortunately in Turkey sport equal football whereas if different sports activities can besupported, companies will benefit from this, too.Because different sports activities mean differentproducts, different sporters and different investment fields.If we can do marketing of different sports activities, different sports activities can becomewidespread so people can meet different sports. Some clubs realized this reality and support theseactivities financially, especially in volleyball and basketball.Only sports sector has such a big and loyal consumer mass.While even research anddevelop department can not find innovation, sports sector has been developing and in the future itwill go on developing. Because in this sector there is always a sporter who would discover, a newsport activity and a new field that would invest.Owing to all this features of sports, companies attach importance to sports and spend a lotof money on it.The aim of this study is to prove that sports marketing and especially marketing by sportsbecame what a strong field and to explain extraordinary power of sports with applications ofcompanies which is the leaders of this sector to companies that search new investment field.