A quality research on the preference criteria of sort sponsorship companies

Sponsorship, provides the companies to meet their audience with various events. It helps for trademark awarenes and a content frame in front of public. Because of the causes above many companies have started to allocate more budget for sponsorship. Also the companies have started to work on it more serious.Sponsorship is a very effective marketing technique which aims to present the company or its product to create a frame. And also it affects the indirect preferences of consumers purchasing behavior. Sponsorship can be used to create a frame, to make some disposal or to achieve the goals for the companies. Consequently sponsorship is communication tool aiming commercial outcomes.Sport sponsorship can reach to crowd of people in a very short period of time. So the companies which aims to effect to a large amount of customer in a short period of time prefers sport sponsorship.In this research, expectations, preferences are investigated for the selected companies practising sport sponsorship.